How to Hire a Publicist

September 2008
by Kate Siegel Bandos

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How to Hire a Publicist

by Kate Siegel Bandos

If you love talking on the telephone and surfing the Web . . . love talking about yourself, your new book, your subject area . . . love writing and coming up with different angles for book promotion . . . and don’t mind when someone tells you they don’t care about you, your book, your point of view . . . you may want to do all your book publicity.

Of course, you also need to be media savvy, watch a lot of TV, listen to the radio a lot, read a lot of magazines and newspapers, and do a lot of Web surfing, to best pinpoint just where you, your new book, and your message are a good match.

These are just a few of the criteria you can use to decide whether to do book publicity yourself.

The other option is hiring a publicist or publicity firm to try to get you, your book, and your message written about and talked about in the media. Susan Foster, author and publisher of Smart Packing for Today’s Traveler, quips, “I don’t cut my own hair and I don’t do my own publicity. I know when a professional will do a better job than I can.” If you are treating your publishing endeavor as a real business, you may want to consider hiring a professional publicist to do all or some of the work.

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