How to Entice People to Your Presentations

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May 2013
by Patricia Fry

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In a perfect world, once you set up a speaking gig, the host will start advertising the upcoming presentation far and wide. In most cases, however, this is a fantasy. In fact, any publisher or author who hopes to sell more than a few copies of a wonderful book at presentations will need to do a lot to promote speaking engagements and workshops.

Sure, some program chairs, bookstore managers, and conference organizers will do an incredible job of publicizing your event, but most won’t have time to do everything that needs to be done. If you have neglected to promote the event, you could find yourself mighty unhappy when you arrive at the event site and discover that no one has shown up….IBPA Members – Click here to view the full article (login required).

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