How to Build an Online Media Room

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October 2011
by Dana Lynn Smith

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The goal of an online media room is to make it easy for reviewers, journalists, talk show producers, and other influencers to quickly find everything they need to know about you and what you publish. You might actually call it Media Room, or choose one of the other frequently used labels such as Media Kit, Press Room, or Press Kit, or call it simply Media or Press on your Web site’s navigation menu. (On some sites, the media page is accessed through a link from the About page, but I recommend avoiding this extra step if possible.)

Whatever you call your media room, make sure it’s clearly marked and easy to find from any page on your site.

And remember that it isn’t just for the media. You can link to your media room when introducing yourself to bloggers, potential customers, and potential partners, among others. It’s a great place to showcase credentials and other biographical information about an author and information about your publishing company and its achievements.

Essential Elements

Here are some of the most important elements to include on your media room. Some publishers find that they will all fit on one page; others set up several pages and create lin…IBPA Members – Click here to view the full article (login required).

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