How to Be Smart About Buying Print

post thumbnail
September 2011
by Margie Dana

« Back to Independent Articles

How to Be Smart About Buying Print

by Margie Dana

If buying print for your company is a new responsibility for you, you’re probably shell-shocked. Who can blame you! You’re thinking, “Where do I go? Who can I trust? How do I know how much printing costs?”

Here are a few general observations about sourcing print, followed by specific tips.

Printing prices are at an all-time low. Printing is taking a beating from lots of places: other printers, e-commerce printing sites, offshore printers, and newer digital media that are replacing print.

The printing industry is contracting. Many firms have shut their doors recently, and more will follow. (That’s a good reason not to put all your work in one place.)

Going digital can be your best option. Most printers today have digital equipment, or they work with another printer who does. Digital printing, which offers customers short run and fast turnaround, is constantly improving in terms of quality. Plus, you can get delivery in as little as a few days. Sweet!

Printing as an industry is evolving. Some printing firms are changing from being just printers to firms that offer broader services a…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.