How Madonna Propelled Me into Publishing

April 2010
by Jean Davies Okimoto

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How Madonna Propelled Me into Publishing

by Jean Davies Okimoto

After 32 years as a practicing psychotherapist, at age 67, at the height of the worst recession since the Great Depression, I did perhaps one of the nuttiest things I’d ever done: I started a small publishing company. I suppose it would have been worse if the publishing world had been entirely foreign to me, but I had worn hats of both author and therapist almost from the beginning of my dual careers.

My first book, a children’s book, was published in 1978, and I had seen the publishing industry go through many changes and many lean years. But the year I started my publishing company was the worst. Independent bookstores were fizzling like town blacksmiths with the invention of the automobile; library budgets were being slashed; banks were failing; and most of the big publishers were handing out buckets of pink slips, hoping to keep their companies afloat.

It was in this deadly business climate that Endicott & Hugh Books was born. Our mission was to publish fiction for older readers, a huge demographic with boomers hitting retirement age, and one I strongly believed had not been well served by corporate publishing.

Endicott & Hugh Books got its name from the middle names of my mother and …IBPA Members – Click here to view the full article (login required).

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