How I Spurred Foreign Sales

November 2006
by Charles Patterson

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After spending three years
writing Eternal
Treblinka: Our Treatment of Animals and the Holocaust, and then
trying to find a publisher for it, I published it myself in 2002 with the help
of Lantern Books in New York, which became the book’s distributor.

 

Since it had been rejected 83
times by publishers in my own country (often because it was “too strong”), I
never imagined that the book would sell well to publishers abroad. But some
steps I took proved to helpful in selling foreign rights. At this point, I have
made nine foreign rights deals.

 

Here are some suggestions based on
what worked for me:

 

Enlist
organizations as supporters. Even
before I began writing my book, I wrote to American animal-protection
groups—PETA, ASPCA, Humane Society of the United States, Physicians Committee
for Responsible Medicine, Friends of Animals, and others—to ask them for
letters supporting my book’s thesis because I wanted to use the letters to
persuade agents and publishers that an audience existed. More than 20
organizations sent me letters, which I was able to use in promoting my own
edition.

.

Create
a Web site for your book. The one
I launched early on has pages for Excerpts, Overview, Foreword, Preface,
Afterword, News, Reviews, and Author Bio, as well as a Support page listing
groups. That page (www.po…IBPA Members – Click here to view the full article (login required).

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