How I Made My Book a One-Day Best-Seller at Amazon.com

February 2004
by Shel Horowitz

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On September 15, 2003, I set out to crack the Amazon.com top 100 with my book Principled Profit. It started out that day with a rank of 1,558,475. Less than 24 hours later, it was #83 overall, and #12 for business books.

To achieve this, I recruited newsletter publishers such as David Frey of Marketing Best Practices and Eva Rosenberg of Tax Mama, among others. I subscribe to many newsletters, and I often jot a quick note if I like an article or see a way I can work with the editors, so these were people who already knew my name. I offered them a chance to “help make publishing history” by running this announcement:

Help Make a Best-Seller

Shel Horowitz’s Principled Profit: Marketing That Puts People First is a book that roots business success in honesty, integrity, and quality–and in cooperation, rather than competition. Shel wants your help in breaking into the Amazon bestseller list. If you purchase the book using the link below on Monday, September 15, Shel will send a free copy of the e-book version, with 92 hotlinks. Preview the book at <http://www.principledprofits.com>; order on the 15th at <http://www.amazon.com/exec/obidos/tg/detail/-/0961466669/globalartstravel>. Then send Shel a copy of your receipt: mailto:shel@principledprofits.com?subject=AmazonBuyIn

I also offered the newsletter publishers copies of my books if their readers purchased at a certain level.

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