How Design Thinking Can Help You Serve Your Readers Better

November 2009
by Brenda Burchard

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How Design Thinking Can Help You Serve Your Readers Better

by Brenda Burchard

As the first recipient of the Jan Nathan Scholarship, I had the incredible experience of attending the 2009 Stanford Professional Publishing Course, where I spent an entire week learning from some of the best people in the publishing business and from my smart, interesting fellow students. We came from around the world, having published both books and magazines on a spectrum of topics, and shared our insights and challenges. Although we worked hard all day (and half the night), we were sorry to see our time together end.

This year, in what turned out to be its last session, the course focused on the intersection of social media and publishing. We explored many aspects of social media, from introducing ourselves on the course’s Ning page, to the ins and outs of FaceBook and Twitter, to setting up our own group on Ning. We learned how to integrate interactive elements like videos into our Web sites and how to work with bloggers to gain exposure for our authors and books. We heard about the future of the Kindle and of print on demand. And since ink on paper has certainly not become passé, we also talked about choosing books, book covers, the importance of type, and the financial realities of running a publishing company. I will cover some of these topics …IBPA Members – Click here to view the full article (login required).

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