How Being an Outsider Can Boost Your Sales

October 2008
by Leonard Felder

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How Being an Outsider Can Boost Your Sales

by Leonard Felder

Fourteen years ago, I was touring for my sixth book when I had an idea for a self-help guide on how to be “positively sensitive.” Based on my work as a licensed psychologist and many conversations with friends and colleagues, I estimated there might be millions of men and women who have been told by their families or their bosses, “You’re too sensitive.” Yet being sensitive can be a crucial asset, especially if you want to be successful in a long-term relationship or a career that deals with sensitive issues.

But my (former) literary agent and my (former) publisher both said, “No way.” They insisted there was no such thing as “positively sensitive” and that there was no possible market for a book on the topic. Then two years later another therapist, Elaine Aron, wrote an excellent book called The Highly Sensitive Person. It quickly sold hundreds of thousands of copies and created networking groups for positively sensitive people all over the world.

That was the last time I allowed a mainstream agent or a mainstream publisher to dictate what qualified or didn’t qualify as available niche market. I’ve found repeatedly that independent publishers (as well as their authors, marketing directors, and sales staff) a…IBPA Members – Click here to view the full article (login required).

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