How Backlist Makes the Bottom Line Better

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January 2013
by Linda Carlson

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Still thinking about New Year’s resolutions? Think backlist promotion. Backlist is the backbone of a publisher’s business, as one IBPA member emphasized, and much can be done to generate sales from last year’s—and last decade’s—titles.

When I polled publishers recently, I learned that those most successful with backlist sales promote them using almost all the same techniques they use for frontlist:

● author appearances

● exhibits and conferences…IBPA Members – Click here to view the full article (login required).

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