Helping Each Other To Achieve and Succeed.

November 2000
by Library Direct Mail

« Back to Independent Articles

Direct Mail Library Mailing
PMA mails members’ promotional flyers to acquisition librarians throughout the U.S. The lists are purchased from Cahners (publishers of Library Journal and School Library Journal) and all programs are mailed 3rd class bulk. PMA participants are included within the mailing list and will receive a complete copy so that they can track delivery time.
The Public Library program is currently mailed at the end of every month; the K-12 Library twice a year (December and June deadlines): the College, Jr. College & University Library program is mailed each quarter (January, April, July, and October).
All mailings are addressed to the attention of the head acquisition librarian, who will distribute the flyers to the appropriate departments. Orders will be placed through your wholesaler/distributor, and in some cases direct to the publisher. However, most librarians do not place orders direct to the publisher, since they wish to write one Purchase Order to one company and receive many publishers’ titles.
Materials Needed For Participation:
Unfolded 8-1/2″ x 11″ flyers, printed one- or two-sides, not to exceed 80# paperweight. If you have an 11″ x 17″ flyer that has been folded to 8-1/2″ x 11″, this may be included with the fee being doubled.
Information To Be Included On The Flyer: Category for Acquisition Librarian ISBN and Price Publishing Company Name & Address A…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.