Help Sales Climb with More Reviews at Amazon

March 2007
by Steve Weber

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Amateur book reviews

Help Sales Climb with More
Reviews at Amazon


by Steve Weber


When Keith Donohue’s novel Stolen Child
came out, the critics weren’t impressed, even though his publisher was Nan
Talese at Doubleday. In fact, not a single major newspaper reviewed the book. Ask
any big publisher, and they’ll tell you: A novel stiffed by the critics has no
chance of becoming a bestseller.


But the story wasn’t over. A
review copy ended up in the hands of Linda Porco,’s merchandising
director. She passed it around in the office, and everyone loved it. So Porco
tried something new. She got more copies of the book and mailed them to
Amazon’s most active customer reviewers, the ones who review books on the site
as a hobby, assigning five stars to books they love and one star to books they
hate, and providing essays explaining why.


Within weeks, all but one of those
Amazon Top Reviewers posted a rave review. Promptly, Stolen Child
became Amazon’s bestselling fiction book, and it reached #26 on the New York Times
extended bestseller list, an unbelievable climb for a novel with no big
newspaper or trade reviews. Now the book is in its eighth printing, and the
story is being shopped to Hollywood. And—oh, yeah—now Stolen Child
has plenty of prof…IBPA Members – Click here to view the full article (login required).

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