Help for Overwhelmed Authors

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December 2012
by Stephanie Ridge

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Whether I’m talking with authors who have several books under their belts or with publishers who need their authors to be effective promoters, one theme recurs: The authors are overwhelmed.

In fact, they feel so overwhelmed that when a speaker at one IBPA University session turned the discussion to a new Google tool, people began heading for the door. For many authors, the thought of learning and managing yet another social media platform is daunting. Check, please!

The Internet has brought unlimited ways to build a following (good news, right?), but all the options have many authors bewildered (not-so-good news). Their marketing and publicity to-do lists are growing daily, thanks to the Web, but getting started is often only the first of many hurdles….IBPA Members – Click here to view the full article (login required).

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