Guidelines for Choosing Categories

July 2008
by Tanya Hall

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Guidelines for Choosing Categories

by Tanya Hall

During production, many new publishers commit one or all of the following category crimes:

listing the wrong category on the cover

using descriptive terms instead of industry standard category names

listing multiple unrelated categories instead of a primary category with one or more subcategories

The category designation serves an essential purpose in retail distribution and should not be taken lightly, so here are three tips to help you choose the right categories for your book.

1. Use BISAC subject codes. Many of the systems that wholesalers, distributors, and retailers use to set up titles require a BISAC subject code, and you can use these codes to help you determine the most appropriate category to include on your book cover.

When selecting your title’s BISAC subject code(s), consider the audience you will be marketing to and the content of the work. Gather some objective opinions from people outside the project and research the classification of similar titles.

If your title closely matches two different subjects, choose the one you think your target audience is most likely to use when looki…IBPA Members – Click here to view the full article (login required).

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