Guadalajara Report

February 2007
by Terry Nathan

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Guadalajara Bookfair 2006



by Terry Nathan

Director, PMA


Guadalajara Report


I am excited about the opportunity
the Guadalajara Book Fair’s market offers our members. The show was large and
sophisticated, with a great many publishers participating and books of amazingly
good quality on display. I see this market as one where many PMA members are
sure to succeed.


We had a great location this year,
at the end of one aisle with another aisle dropping people off right into the
middle of our booth. And we had plenty of space to display each and every book
to best advantage. Located in the international area, we were surrounded by the
booths of countries from all over Latin America—Cuba, Dominican Republic,
Argentina, Columbia, Uruguay, Costa Rica, and many more. Even the United
Nations booth was a neighbor, directly behind us.


This is a very long show,
extending over two weeks, from 9:00 a.m.
until 9:00 p.m. each day. Much of
that time the show is open to the public. We exhibited on the first five days,
three of which are for trade visitors only. I hired a local college student to
work with me at this show, and she was great. Not only did she hand out
catalogs to all passers-by and hel…IBPA Members – Click here to view the full article (login required).

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