Greg Godek’s Top 14 Tips for Talk Shows

October 1997
by Greg Godek, Casablank Press, an imprint of Sourceb

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As the author of the bestseller 1001 Ways to Be Romantic (and nine other books), I offer the following special tips to people who want to promote their book, product, or service on radio and television talk shows.

1. Give away books. I always offer radio and television stations free books to give away on the air — and they love it. I send free books out by the truckload — about 6,000 a year. I’ve never understood why publishers send out so few books — they cost less than press kits and they’re the best way to get your name widely and immediately recognized.

2. Look at everything long-term. If you want to be a successful author, you have to look at what you’re doing long-term. It’s not just about selling books-it’s about having a career that you’ll live in for the next 20-30 years. That means getting known, developing lasting relationships, having a plan, and putting everything you’ve got into marketing and promoting your books.

3. Balance art with business. Authors need a balance between two things: (1) the vision and dream of the artist; and (2) the logical budgeting and marketing skills of the businessperson. If you don’t have both, bring in someone who can help you, because otherwise you’re not going to sell books.

4. Never stop doing interviews. As I see it, my job is not simply to write books. It is to communicate my message to as many people as possible. And this means conducting as many media interviews as humanly p…IBPA Members – Click here to view the full article (login required).

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