Google Analytics from Start to Success

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December 2012
by Tracy R. Atkins
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A good many independent publishers, and a good many authors who work with them, sing the praises of Google Analytics. But for many others, the very word analytics brings to mind sophisticated technical analysis that you’d need a Ph.D. to understand or utilize.

In fact, Google Analytics is simply a set of easy-to-read reports that can help you make smarter marketing decisions. In many ways, it exposes site viewership elements reminiscent of journalists’ classic Ws. It lets you easily find out who is visiting your site or blog, where they are coming from, and what they are doing while there.

You can install Google Analytics on virtually any site or blog in just a few easy steps. Once it’s in place, dozens of high-quality Web-based reports are available to help you gain a better understanding of visitors to your Web property (see, for example, the screenshots below). And although many people think analytics are useful only for analyzing the impact of Web-based activity, Google Analytics can help you do better with real-world marketing activities as well….IBPA Members – Click here to view the full article (login required).

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