Going the Extra Mile: A Short Case Study
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What a difference it makes when authors, publishers, and even some publicists go the extra mile. Here is a perfect example of what I am talking about: The other day, I focused on a journalist’s query on HARO. (Short for Help A Reporter Out, HARO is a free service for journalists, who post their needs for experts on a wide variety of subjects. If you aren’t getting the HARO queries three times a day, you are missing some great PR opportunities.)
When I read this particular query, I knew that Mary Jo Rapini—an author who is one of our clients—was the perfect person to answer the journalist’s question. It didn’t matter that her book had been published in 2008. The author builds great relationships with many media people that will continue to help not only her first book, but subsequent books.
And her publisher is thrilled that she stays proactive so that her first book continues to sell and sell….IBPA Members – Click here to view the full article (login required).
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