Give Something to Get Something

post thumbnail
October 2011
by Patricia Fry

« Back to Independent Articles

Give Something to Get Something

by Patricia Fry

Giving something away can be great for book promotion, and you have a wide range of options to consider. Here’s a checklist.

Give Free Copies

Donate books at active Web sites, suggesting that they run contests with the books as prizes. This can lead to a book being featured front and center at a site, and perhaps also in a related newsletter, for a week to a month or more. That’s great exposure. Also, people who get the book as a prize will talk about it when they like it. That’s more exposure, and we all know that exposure leads to sales.

Donate a copy of a book to your local library system; librarians are likely to order more copies if the book is right for their collections.

Donate books for community and charity events. Many of them include silent or live auctions, which can provide a good way to get your book noticed. Simply supply one or two books for the auction, or a book packaged attractively in a basket with related items. For a novel, the other items might be a candle, chocolate candy, a bookmark, and a pair of cozy slipper socks. I would package my Ojai history book with a couple of items made in Ojai, a coffee mug st…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.