Getting Publicity via Freelancers

November 2008
by Marika Flatt

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Getting Publicity via Freelancers

by Marika Flatt

For the past several years, I’ve worn two professional hats, one as the owner of a PR company primarily dedicated to the book industry and small businesses, and the other as a freelance writer for two local magazines. You can say I live on both sides of the fence: pitching and being pitched. Our company, PR by the Book, has developed a good track record for working with freelance writers, who are in some ways a hidden asset when it comes to PR pitching.

Freelance writers are not in the newsroom constantly receiving press releases and phone calls from PR practitioners, so they typically are not as jaded about pitches as journalists working on staff. They make their living by querying publications, and when editors respond positively, they write features for those editors. That means it’s to their benefit to get targeted story pitches. Targeted is the key word here.

Here are a few tips on how to best build relationships with freelance writers who can help you get the word out about your books:

Know what kinds of publications a freelancer writes forso your pitch can be as specific and targeted as possible. Don’t pitch a piece on a travel book to a freelancer for a sports magaz…IBPA Members – Click here to view the full article (login required).

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