Getting Great Quotes for the Cover (and Other Places Too)

December 2008
by Donn LeVie, Jr.

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Getting Great Quotes for the Cover (and Other Places Too)

by Donn LeVie, Jr.

There’s no question about it—a great blurb can make your book-promotion work easier and result in additional sales. But before you launch into soliciting quotes, take the time to plan this very important marketing step. For my first book in the field of sacred music (It’s All About HYMN: Essays on Reclaiming Sacred and Traditional Music for Worship), I was able to score great cover blurbs from some of the world’s most respected names in church music.

Based on my experience, here’s what I advise about landing blurbs.

Make a list of potential blurb providers, preferably respected or well-known personalities familiar to your audience, familiar with your subject matter, and empathetic to your perspective or argument. Go for the big names; you can’t know whether they will provide comments unless you ask.

Always build your list with more people than you think you need, because some won’t have the time to comment and others just won’t respond.

Send out ARCs or at least final-edited versions; be sure any footnotes and references are accurate and complete, especially if your reviewers are academicians or scholars.IBPA Members – Click here to view the full article (login required).

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