Get Booksellers on Board with Publicity and Marketing Plans

January 2008
by Elisabeth Malzahn and Jen Wisnowski

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Get Booksellers on Board with Publicity and Marketing Plans

by Elisabeth Malzahn and Jen Wisnowski

If we get this book on the shelves, will the publisher get it off? That’s the key question wholesalers, distributors, and retailers ask themselves when they’re deciding whether to deal with a particular publisher. Getting them to Yes involves providing a detailed publicity plan and a broader marketing plan that show how well you understand the publishing business and how intelligently you will work to generate sales from readers.

Publicity: The Timeline

A successful marketing campaign must include publicity that will create a stir among readers and push them to their nearest bookstore or online retailer to pick up your book. To create this stir, you need to arrange for your potential readers to see something about your book or your author regularly in the media during the weeks surrounding the pub date.

They open their favorite magazine and find an article that features your title; they read their local paper and see a review and mention of an upcoming event; they flip on the radio and hear your author as an expert; they turn on the television and see a story about your book’s topic. All this requires that you meet the media’s deadlines and requiremen…IBPA Members – Click here to view the full article (login required).

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