From the Written Word to the Spoken Word: Our Audiobook Journey

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December 2013
by Bill Boik

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As I started to write this article, we were preparing to release our first audiobook through Audible.com. We had not planned to release an audiobook this year, but then Lorraine Lotzof Abramson, the author of our bestseller—My Race: A Jewish Girl Growing Up Under Apartheid in South Africa—mentioned that several people at her recent book signings were asking if one was available.

So we began to look into possibilities. The more we looked, the more expensive producing an audiobook seemed. More important, it became increasingly clear that we would have to find a producer willing to take the project on. We just didn’t have the time, equipment, or experience to produce a quality audiobook ourselves.

Then one day I was checking our titles on Amazon and I noticed a link under one of our books that said “Publishers turn your book into an audiobook.” I clicked on the link, and it took me to acx.com, an Amazon/Audible platform designed to let anyone create an audiobook….IBPA Members – Click here to view the full article (login required).

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