From Self-Publishing to Success in Multiple Markets: The Penfield Books Story

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February 2013
by Linda Carlson

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What keeps a publisher at her keyboard—and camera—after a career that’s already more than six decades long?

“A desire to learn, to search, to explore, and to share,” says Joan Liffring-Zug Bourret, now in her mid-80s, with more than 110 titles to her credit—and still turning out books in areas as diverse as photography, ethnic studies, and humor.

Liffring-Zug Bourret founded Penfield Press in Iowa City in 1979 with her late husband, John Zug. In 2002 the name was changed to Penfield Books. In  her teens, she had been a photographer, and it was that background that led to the pair becoming publishers. Among her projects was a book about Iowa artist Grant Wood that an Iowa municipal gallery chose to produce with an inexpensive low-quality printer….IBPA Members – Click here to view the full article (login required).

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