From Idea to Animal Planet: The Curious Critters Formula for Success

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April 2012
by David FitzSimmons

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How does a new indie book win a national book award, land on AnimalPlanet.com, and receive more than 100 TV, radio, print, and online media reviews within two months of its launch? The formula that worked for me is pretty simple:

• Listen to your audience.

• Build a top-level project team.

• Create for particular readers.

• Plan carefully and include partners.

• Promote! Promote! Promote!…IBPA Members – Click here to view the full article (login required).

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