Fresh Eyes on Wholesaler/Distributor Options

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February 2012
by Janice Schnell

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When working on a project or presentation, I sometimes find that I need someone from outside the project circle to have a look and give feedback. Often, the fresh pair of eyes can make the difference between sending out something full of unintelligible internal acronyms and sending out an organized, informative document.

I thought about that when I got the opportunity to write this column for the Independent. At first, I was very excited, but as the deadline loomed, my excitement became threaded with a bit of anxiety. What could I write that would have value for publishers who belong to IBPA when many of them have been in the book business longer than I have?

Finally, it occurred to me that being a newcomer could be an asset. With five years’ experience in the book world and just a few months’ experience on the IBPA board of directors, I look at IBPA’s member benefits with fresh eyes, and I see truly exciting opportunities for publishers.

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