For More Profitable Publishing, Compare Two Major Marketing Strategies

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January 2013
by Brian Jud

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Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information:

Did you ever wonder why our business is described as the book-publishing industry and not the book-selling industry? In 2011 Bowker issued new ISBNs at the rate of more than 1,400 per day, reflecting the industry focus on publishing more books as the strategy for increasing sales. However, you may find that it is more lucrative to publish fewer books and sell more copies of them.

One way to implement this strategy is to sell your books to people where they spend their working days instead of waiting for them to decide to visit physical or online retail outlets. This means selling in large, nonreturnable quantities to professional buyers in companies, associations, schools, and the armed services….IBPA Members – Click here to view the full article (login required).

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