Five Ways to Drive Traffic to Websites

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August 2013
by Karin Bilich

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“If you build it, they will come” may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to Websites. In fact, I’ve worked with a multitude of clients who came to me after they had launched Websites, expecting to see thousands of visitors, and just sat back and waited. And waited. Not surprisingly, those visitors didn’t come because nobody had figured out how to get them there.

Here are five ways you can do just that.


Do your keyword research (or hire someone to do it for you).

Pick the keywords in your genre that get the most searches and have the least competition. The more specific, the better. Say, for example, you have a site for a book about parenting a child with allergies. You might think that your keywords should be “parenting” and “allergies.” Well, that would be a mistake. There are millions of sites about parenting (and millions about allergies too). No matter how good your efforts, you’d never be able to crack the top 10 pages of search results. But with “parenting kids with allergies” and/or “children with allergies” you’d have a much better chance of climbing to the top….IBPA Members – Click here to view the full article (login required).

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