Five Steps to a Productive P&L

May 2007
by Deirdre Smerillo

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The single-title P&L (estimate of profit and loss) is one of the most useful tools in a publisher’s toolkit, but P&Ls have a bad reputation because many publishers in a corporate setting won’t take a book on unless its P&L shows a certain level of profit at the acquisition stage.

The true purpose of a P&L is not to punish, but to plan. A well-thought-out P&L lets you:

  • see if you will make any money on a title, or whether you are making money on it
  • balance costs against revenue
  • compare the profitability of this title to that of other titles on your list
  • compare this title to industry benchmarks
  • estimate what revenues a book must bring in to pay its own way

P&Ls come in many shapes and sizes, from the bare-bones to the truly complex…IBPA Members – Click here to view the full article (login required).

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