President’s Post: Five Habits of Powerful Publishers

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January 2013
by Florrie Binford Kichler

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If I asked 10 publishers to describe their biggest challenge in the industry today, I would bet my last digital file that 10 out of 10 would say it is keeping up with the relentless pace of change. Change is unceasing, and we all want to know what’s going to happen in the future—which nowadays isn’t measured in years but in months, weeks, days, and even hours.

There seem to be as many opinions about the future of publishing as there are people breathing. Print will never go away; print is dead. Bookstores are irrelevant; bookstores are critical to the culture. And I could go on.

So how does a publisher cope in an unstable …IBPA Members – Click here to view the full article (login required).

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