Five Courses You Will Meet at PMA University (with apologies to Mitch Albom)

May 2005
by Robin Bartlett

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When I interviewed speakers for five of the courses at this year’s PMA University, I was pleased to discover that, without coaching, they all sounded the theme of this year’s program: “Inventive Publishers Reinventing Publishing.” If you’re still on the fence about whether to attend the 2005 PMA University, read on to get a taste of what’s in store.

Make Your First Book a Winner! (We Did),to be presented by Kymberli Brady-Kymzinn, Inc., and Peter Bowerman on Tuesday, May 31, at 1:30 p.m. (for first-time attendees, who can attend the first day of PMA University at no charge).

Peter Bowerman is a writer, self-publisher and writing coach whose first book, The Well-Fed Writer, aims to help people write commercially at a healthy hourly rate. Peter started out in sales, but in the back of his mind he always meant to be a writer. While he was driving one day, the title of his first book struck him, and he says there was no turning back from his dream.

Peter will talk about the importance of having a good title and cover. “Frankly,” he says, “the cover and title are more important than the content of the book, because that’s the snapshot that is going to reach out to people and influence them to decide whether to look further or pass on by.”

In the same course, Kymberli Brady, author of The Sleepy Little Star, will tell you how to start selling locally and branch out i…IBPA Members – Click here to view the full article (login required).

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