Fall & the Shows

October 1998
by Jan Nathan

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As we move across the US in the fall and attend the many regional shows throughout the country, we have a great opportunity to meet and chat with lots of folks from local independent bookstores who may not have attended the BEA. These people and companies bear a similar profile to PMA and its members. Independent bookstores are normally small businesses. Many are struggling to survive. And they are looking for new and innovative ways to attract customers to their locations.

Joint Bookstore/Publisher Panel

At the Upper Midwest Booksellers Association event this September in Denver, Colorado, I had the opportunity to sit on a panel with publishers and booksellers to discuss ways in which we can work together to promote sales for both our businesses. The theme was basically start regionally and grow nationally. However I know from talking to many of our successful mid-sized publishers that they are sometimes extremely content to stay in a regional area and continually sell 5,000 copies of a particular book year after year after year. Some never consider moving into a national market. My guess is that when Garrison Keillor began producing his successful audiobooks and traditional books, he didn’t think initially about moving out of the Minnesota area. But the type of message he was sending in his show, though geared toward a specific geographic region, was definitely universal.

Part of working with bookstores is understanding their needs and their marketplace. Robin B…IBPA Members – Click here to view the full article (login required).

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