Enhanced E-Books: Why, When, and How Much?

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June 2012
by David Marshall

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Standing over six feet tall and gifted with a magnificent speaking and singing voice, Barbara McAfee usually lights up a room. Earlier in the day, she had led a session on the power of voice that won rave reviews. But now, she sat silently at the back, wondering whether she belonged.

The scene was a wooded retreat center outside of Baltimore in October 2010. I was leading a Digital Initiatives breakout session at the annual Berrett-Koehler (BK) Authors Retreat. For almost a decade, 40 to 60 BK authors have been meeting as kindred spirits to share best practices in writing, marketing, speaking, and consulting—and, more recently, to consider their author roles in the brave new world of digital publishing. This was Barbara’s first BK retreat.

Before a group of 20 authors, I demonstrated our first enhanced e-book and companion app on the Apple iPad. We had produced them for the second edition of The Power of Purpose by Richard Leider, and they included videos, mini-self-assessments, and a community portal….IBPA Members – Click here to view the full article (login required).

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