Eight Reasons Self-Publishers Fail—and How to Avoid These Pitfalls

December 2007
by Peter Bowerman

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Eight Reasons Self-Publishers Fail—and How to Avoid These Pitfalls

by Peter Bowerman

Common, easy-to-avoid mistakes. Self-publishers make them all the time and, as a result, make the publishing process far more difficult than it needs to be. No, steering clear of these blunders won’t guarantee riches beyond your wildest imaginings, but it’ll clear some of the more typical stumbling blocks from your path.

Mistake #1: You wrote an unnecessary book. Harsh? Perhaps. But be honest. If we’re talking nonfiction (fiction is different), what if there are already 20 titles on your subject? Does the world really need a 21st? If so, how is yours different? Put another way: Write a book people will want to read. If there are no books on your subject, that might be a really good thing, or it could be a sign that the market doesn’t exist, is too expensive to reach, or otherwise won’t support the title well enough to make it profitable.

Mistake #2: You have a bad book cover. It is categorically impossible to overstate the importance of a good cover. More than 190,000 books are published every year. Those who wholesale, distribute, stock, and review books are constantly looking for reasons to cull the herd. A cover is the easiest place to start. I’ve always been mys…IBPA Members – Click here to view the full article (login required).

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