E-Mail by the Blast: Options, Results, and Recommendations

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June 2012
by Linda Carlson

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If you’re still using postal mail for most of your press releases and newsletters, you’re in a rapidly shrinking group of American businesses. More than a decade ago, many publishers started to use email blasts, and since the launch of bulk email services like Constant Contact, Silver Pop, Swiftpage, and MailChimp, many of us have explored ways to send full-color messages with images, links, and HTML formatting.

Making email look good is only part of the reason. Like people running other businesses, publishers want specifics on who opens email, who clicks through to which links, and which addresses are no longer valid….IBPA Members – Click here to view the full article (login required).

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