E-book Reality Show (and Tell), Part 2

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November 2011

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E-book Reality Show (and Tell), Part 2

As publishers create more and more e-books, they learn more and more about ways to experiment with digital products, and about profiting by using e-books—broadly defined—either along with or instead of the various print-on-paper formats that still account for most book business revenues.

Characteristically, IBPA members are happy to share what their experiences have shown. The reports that follow, along with those that appeared last month, offer a window on e-book opportunities. Thanks to everyone who contributed.—Judith Appelbaum

Textbooks Taking Off

Fitness Information Technology is primarily a publisher of textbooks in sport sciences, although we also do reference and trade books.


During the past 18 months we have slowly converted some of our textbooks into e-books, and we now have 10 titles available via our Web site. We use a third party, Deep Blue Creative, to convert our PDF files to a Flash-based file that is accessible on the Internet and doesn’t require a special reader or device.

We’ve had to reach our market—the college s…IBPA Members – Click here to view the full article (login required).

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