E-Book Metadata Best Practices

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September 2012
by Davida Breier

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The cacophony of modern publishing makes discoverability a vital task for all publishers, and one way to raise your books above the din is by providing comprehensive metadata in well-prepared PDF and EPUB files.

Along with the file metadata that describes e-books—which is what vendors use in their systems to set up and sell digital content—you need metadata within each e-book file. That metadata helps with discoverability and should provide standard information for readers. Specifically, it should serve to tell a reader the title and author of the book, and it can also point readers back to your publishing company for additional purchases.

Failing to provide that information is like issuing a print-on-paper book without a title on the spine, without the author’s name on the cover, and without header information on the interior pages.

In other words, as with all aspects of publishing these days, and especially with e-books, complete and accurate metadata is crucial….IBPA Members – Click here to view the full article (login required).

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