E-book Cover Design Tips

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November 2013
by Bethany Brown

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You may be focusing your sales and marketing efforts on print books, with e-book versions also available. Or you may be focusing on your e-books while making a printed edition available through CreateSpace and/or Lightning Source. Either way, your e-book cover is important. Here are seven tips for making it effective, with covers of some clients’ books as illustrations.

Make the cover pop against the competition. Potential readers encounter e-book covers in online stores, most often at Amazon.comBarnesandNoble.com, and the iTunes bookstore, and usually as the miniature images known as thumbnails.

The thumbnail image of the cover must grab a reader’s attention. This can be done with bright colors, a unique and supercool image, or a contrasting title and subtitle, among other graphics. Whatever you choose, remember that your e-book cover is likely to be viewed first as part of a list of 20-plus books in your category. Make sure its cover design will stand out when compared with the others….IBPA Members – Click here to view the full article (login required).

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