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For several years now, I’ve been hearing comments from the
larger publishers within PMA that they want something similar to
what we present at Publishing University but better geared toward
the needs within their companies. We tried several approaches, most
of which didn’t work. Then I was at a seminar in Indianapolis
a few years ago that our Mid-America group was presenting. At this
event, one company—JIST Works—went through each and
every department within their company structure so that the
publishers present could get an idea of what was involved in a
company’s growth. I watched as Curt Matthews (at the time,
PMA’s President) began asking questions of Mike Farr, the
publisher at JIST. The session almost turned into a direct dialogue
between two peers, and a light bulb lit up in my head—just
like in the comic strips!
I returned home and began formulating a program with the help of
several of the PMA board members. Don Tubesing of Pfeifer-Hamilton
(then a board member) spearheaded the program, and it was in the
works for several years. Recently Ray Riegert of Ulysses Press
(currently a board member) helped bring it to fruition.
During our discussions, we decided to limit the participants to
no more than 20. We would direct them to a remote location where
there would be little access to phones, faxes, e-mail, or any other
outside distractions. Linda Ligon (currently a board member) of
Interweave Press recommended a location…IBPA Members – Click here to view the full article (login required).
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