Donations Can Help You Too

April 2002
by S.E. Slack

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You know you’ve done it. And more than once you’ve wondered why.

It started with the kid who had his hand out “because the Little League team needs money for uniforms.” Before you knew it, you had given him $50 of company money and sent him on his merry way. You felt good about helping the community. And the community . . . well, the community had no clue you ever helped at all.

It’s hard to resist the heartfelt pleas that flood your way, especially when so many seem worthwhile. Nobody wants to be labeled an ogre, so you donate hard-earned company dollars even though you’re not sure how the donation could benefit your business.

While philanthropy is one of the best ways to build a strong public image, donations that never get noticed are simply tax deductions at the end of the year.

 

Giving So It Does You Good

While it may seem almost crass to place philanthropy in the same block as public relations, savvy businesspeople do it all the time. You can have the best of both worlds. All it takes is a bit of strategy instead of emotional reaction.

Emotions often become entangled with philanthropy because of all the needs in our society. But ask yourself this crucial question before you whip out the company checkbook: Why am I participating in this?

Many business owners believe they should donate because it’s their “job to help less fortunate members of the communi…IBPA Members – Click here to view the full article (login required).

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