Doing Business in Other Cultures
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“We live in a multicultural, multifaceted world,” says Dawn Bruno, senior international trade specialist at the New York City U.S. Export Assistance Center. “People have the ability to find you from everywhere around the globe. For this reason, companies that are successful are able to navigate the intersection between culture and business.”
Given today’s technology and the Internet’s redefinition of community, audience, and customer, publishing now crosses cultural borders in all its phases—acquisition, design, printing, assembly, promotion, sales, and distribution. With that in mind, I decided to do some research about the cultural awareness necessary for paving the way to partnerships in a world with porous borders….IBPA Members – Click here to view the full article (login required).
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