Does a Modern Publishing Business Really Need ERP or SAP?

May 1999
by O'Reilly & Associates

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Editor’s Note: In an effort to discuss various software programs in use by publisher members, PMA is beginning a series of articles from publisher members on systems currently in use by them. If you would like to submit an article for this series, send it to pmaonline@aol.com with the subject line: PUBLISHER SYSTEMS.

Like every business, publishers must respond to a complex market, or perish. Creative approaches have been necessary over the last decade to survive and compete in a rapidly changing industry steeped in centuries of conservative tradition. As a result, publishers have diversified beyond books and other traditional print media into software, multimedia, and Web- and Net-based resources. Publishing isn’t just about books anymore.While this changing course has helped publishers expand old markets and open new ones, it’s also created a barrage of new products and services that don’t fit the old business model. Since a publishing business is no longer focused solely on books and pages, managing it has become a complicated and difficult juggling act.When you consider all of the business operations endemic to profitability in publishing-from industry-specific tasks like royalty accounting to common necessities like inventory control, general ledger, order fulfillment, EDI, and customer service-the need for integrated enterprise resource planning (ERP) solutions (mentioned in such places as Publishers Weekly) becomes quite clear.Often faced with the headache and…IBPA Members – Click here to view the full article (login required).

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