Do You Need a Website? (Answer: Yes!)

February 1998
by Dr. Robert Sullivan

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If you’re a small press and are selling books, a website can be an effective sales channel. We sell a considerable number of our business-related books via our website, The Small Business Advisor, at A website can be very effective as a marketing/sales tool or a bust. This article will list the steps we have taken that have resulted in a successful (read as “we sell books!”) website.

First, the Basics

1. Decide if you are going to develop your own website or contract with a developer. If the latter, search the web for possible candidates. If you are doing it yourself, visit a bookstore or search the web and pick up one of the many excellent references on web publishing and html. If you don’t have the time, hire someone and be sure they have the required expertise. A child can write html code. Designing an effective website takes an expert.

2. Apply for a domain name. You can do it yourself over the Internet via the Internic,, or have your Internet service provider do it for you. Think up three names; it is likely you will not get your first choice. Take your time-this domain name becomes your identifier!

3. Carefully outline and organize the material you want to place on the web. Don’t do it “on the fly.”

4. Decide on the “look” of your pages. Browse the web for ideas.

5. Your website MUST provide a IBPA Members – Click here to view the full article (login required).

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