Do You Need a Social Media Makeover?

August 2010
by Lori Dicker

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Do You Need a Social Media Makeover?

by Lori Dicker

Among the more than 3 million businesses creating Facebook pages and groups—not to mention millions of special-interest and community-driven blogs, up to 70 percent of which blog about brands—many have failed to leverage social spaces to drive awareness and engagement among their customers and fans. They simply aren’t having conversations about their brands in the places their audiences share most.

Because I run a social media marketing agency that helps organizations and individuals connect with target audiences and build word of mouth in the communities where they live, I’ve learned to recognize the signs that indicate the need for a social media makeover.

Is your brand wasting its social media marketing opportunity? Read on to see if you’ve bought into these common misconceptions and counterproductive strategies.

Your social media marketing campaigns are short-term. I’ve seen a lot of companies plan a social media marketing campaign for the same window of time as they would an online advertising campaign. Benefits from social media marketing require a long-term commitment.

Social media marketing has a large residual value because the content posted …IBPA Members – Click here to view the full article (login required).

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