DIY Search Engine Optimization: Part 2 — Simple Tactics for Increasing Website Traffic

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August 2012
by Stephanie Chandler

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Developing keywords for your Web site sets the foundation for search engine optimization (SEO) and is the best way to begin to drive more traffic to the site (see “Keyword Strategy for Your Site” in the July issue).

Additional strategies can keep the traffic coming.

Continually Add Content

Content is king. It’s a big mistake to let your Web site stay unchanged for months or even weeks.

Google gives higher priority to sites that frequently update content, so if your content isn’t constantly changing, competing sites that do add new content often will get higher positions in search results. And since Google owns 70 percent of the search market, what follows focuses on its processes and algorithms….IBPA Members – Click here to view the full article (login required).

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