Director’s Desk
Trade Distribution Program Picks

October 2004
by Jan Nathan, Executive Director, PMA

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What types of books are trade-book buyers looking for? This is the key question all publishers should ask before deciding to go to print with a book that they want to distribute primarily through the national bookstore marketplace.

Having just finished looking at more than 200 books entered in PMA’s Trade Distribution Program, I thought I’d share news about some of the titles that were accepted and some of the reasons that they won the committee’s support.

A bit of background for those who may not be familiar with the program: PMA convenes a committee twice a year whose members include the independent press buyers from Ingram, Baker & Taylor, Border’s, and Barnes & Noble. Also on the committee are some independent publishers who work primarily within the bookstore trade market and some distributors and reps who sell to it. This committee’s job is to select titles that the distributor familiarly known as IPG (Independent Publishers Group) will represent.

The committee must be very selective. It can accept only books that have great potential for sales to the general public because books accepted in the program must sell through, not come back.

Here are a few of the latest choices, along with information about their strong points.

The World’s Greatest Fighter Teaches You: How to Master Bruce Lee’s Fighting System by Joe Lewis from Seconds Out, Inc. The cover is spectacular; the national bo…IBPA Members – Click here to view the full article (login required).

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