DIRECTOR’S DESK:
What You Can Do with Awards

September 2005
by Jan Nathan, Executive Director, PMA

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Each year we wonder what
really happens after someone wins a Benjamin Franklin Award and/or any other
award. How does the award affect the overall publishing program for the winner?

 

Now we’ve asked our previous award
winners to respond to these questions, and I hope you find the answers as
enlightening as we did.

 

From
Andrew Hudson, Photo Tour Books, San Diego, CA

 

As you may know, I am very honored
and proud to have garnered several Benjamin Franklin awards: Best First Book,
1998; Best Travel Guide Finalist, 1999; Best Publisher’s Website, 1999; Best
Coffee-Table/Gift Book, 2001; Best Art/Music/Photography Book Finalist, 2001.

 

I mention the awards in all
communications. I list them on the company brochure, Web site, business card
(on the back), introductory letter, in each book, and on the catalog to promote
each new book. The books that won awards have the award prominently promoted on
the front or back cover. I am particularly proud of the “best first book” award
and mention that at every opportunity.

 

The awards did not produce
significant sales, but I didn’t expect them to. They did increase my confidence
and industry stature as an “award-winning” publisher. Whenever I give
presentations, I mention the Benjamin Franklin Awards and people a…IBPA Members – Click here to view the full article (login required).

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