Director’s Desk: Two Views of Where We’re Going and How to Get There

July 2009
by Terry Nathan

« Back to Independent Articles

At Publishing University this year, we had the good fortune to hear about “The Future of Publishing” from two successful independent publishers, Dominique Raccah of Sourcebooks and Rudy Shur of Square One Publishers. For those of you who couldn’t be there and those who would like a handy recap, here’s an introduction to these wonderful people and my take on what they said.

The Publishers

In 1976 Rudy and a few partners started Avery Publishing. Twenty-three years later, Avery had become one of the largest alternative health publishers in the United States, and Rudy sold it to one of the big New York publishers. Two years after that, he started Square One Publishers with seven employees, and during the past five years he has been ranked among the fastest-growing small publishers by Publishers Weekly.

His philosophy is simple: “Produce good, solid niche books using authors who know what they are talking about, and then market the hell out of them.”

In 1987, Dominique started her company from her bedroom in Naperville, IL, funded by $17,…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.