Director’s Desk:
Surveys, White Papers & Other Reports

January 2003
by Jan Nathan, Executive Director, PMA

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Over the past few years, PMA has begun publishing a series of reports to help publishers develop their companies. The latest report–by Tom Woll, author of Publishing for Profit–deals with marketing. Prior reports have addressed returns, salaries, and other topics of interest to the small to mid-sized publisher. All of them are available in print, as well as online, via www.pma-online,org.

The next in the series, being planned right now, will be an update of the benchmark study The Rest of Us, jointly produced by the Book Industry Study Group and the Publishers Marketing Association. When this was first released in 1999, it provided facts and figures about our portion of the book industry that were eye-opening.

I’m sure that this year’s survey will provide important new data about our portion of the industry, which has never been adequately represented in statistics about book publishing.

If you would like to receive an e-mailed version of this short and simple survey, please send your e-mail address to jan@pma-online.org, and we’ll add you to our database. If you’d prefer to receive the survey by mail, send us your address and we’ll mail you a copy.

Your participation is important, whether or not you are a member of PMA. We are surveying a vital and growing segment of an industry, not a membership organization….IBPA Members – Click here to view the full article (login required).

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