DIRECTOR’S DESK: Spanish Language: One of Publishing’s Fastest-Growing Areas

November 2006
by Jan Nathan, Executive Director, PMA

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Years ago, when the Guadalajara Book Fair was in its infancy, PMA decided to give it a try. At first, I thought I was not reading its brochure correctly. It said that the fair would run for 10 days from something like 10 a.m. until 10 p.m. daily. Surely there must be time for siestas during the day, I thought. Well, there wasn’t. But although the fair ran 10 days—and still does—only three of those days were for the trade and therefore suitable for licensing rights. The same is true today, but the three trade days have become lots more
sophisticated.

Since there were many other shows we wanted to offer to our members, we didn’t go back to Guadalajara after that first year, but now we have decided to revisit the fair to see how we can help our members do business more efficiently in the Spanish-language market. (Also, watch for an article in the December issue of the Independent about publishing in Spanish.)…IBPA Members – Click here to view the full article (login required).

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